In the late 1990s, Sobral – a mid-sized city in Ceará, Brazil – faced a severe education crisis. In 2001, assessments revealed that almost 40% of eight-year-olds could not read at all, and one-third of primary school pupils had been held back at least a year. Poverty was high, resources scarce, and school leadership often based on political patronage rather than merit.
At the national level, the challenge was equally daunting. In 2017, the World Bank warned it could take 260 years for Brazil’s 15-year-olds to reach the reading levels of peers in high-income countries if trends continued.
Two decades later, Sobral is celebrated as the top-performing municipality in Brazil, with 84% of students literate by the end of third grade. Its story – and the broader transformation of the state of Ceará – offers powerful lessons for countries seeking to rebuild education after the pandemic.
Sobral’s revolutionary reforms
Sobral’s turnaround began in the late 1990s with a new mayoral administration that placed learning at the centre of policy.
Key reforms included:
- Merit-based selection of principals and teachers, replacing political appointments.
- School consolidation, closing small multi-grade schools and transporting pupils to larger ones with stronger teachers.
- Structured lesson plans and continuous teacher training – every teacher spends regular time in professional development.
- Regular assessments, including oral reading checks in early grades and city-wide tests in maths and Portuguese.
- Incentives, with teachers earning bonuses when pupils hit literacy targets.
- By 2015, Sobral’s primary students were scoring highest in Brazil in maths and literacy tests. According to the World Bank, 84% of students achieved adequate literacy scores by the end of third grade, compared with two in five who were unable to read a single word just 20 years earlier.
By 2015, Sobral’s primary students were scoring highest in Brazil in maths and literacy. Its public schools now perform better on national literacy and numeracy assessments than private schools in São Paulo, the country’s richest state.
Scaling up: Ceará’s statewide model
Sobral’s success inspired reforms across Ceará when city leaders moved into state government in 2006. The state introduced:
- Results-based financing: municipalities received more resources if they improved education outcomes, with equity incentives for gains among the lowestperforming students.
- Statewide literacy assessments for second-grade pupils, coupled with technical assistance, materials, and workshops.
- Autonomy with accountability: municipalities run primary education but are held responsible for outcomes.
- Support networks, where top schools mentor lower-performing ones.
The impact has been dramatic:
- Ceará rose to 4th place nationally in ninth-grade assessments and 6th place in fifth grade.
- By 2019, 12 municipalities in Ceará ranked among Brazil’s top 20 for primary education.
Despite being Brazil’s fifthpoorest state, Ceará spends below the national average per pupil. Its success lies not in high budgets but in dogged implementation of evidence-based reforms: clear literacy targets, meritocratic leadership, structured pedagogy, and accountability mechanisms.
Lessons for policymakers
Sobral and Ceará demonstrate that even in resource-constrained settings, dramatic learning gains are possible when:
- Political leadership prioritises learning over patronage.
- Early literacy is non-negotiable – without it, no other gains follow.
- Accountability and incentives align with equity goals.
- Continuous teacher support ensures no classroom is left behind.
As countries recover from pandemic-related learning losses, Sobral and Ceará show that with focus, evidence, and persistence, even the poorest regions can become global exemplars.

