The Interactive Advertising Bureau (IAB SA) has kick-started a campaign for all South Africans to have free basic access to the Internet. As the right to information is one of our constitutional rights, it follows that South Africans should have the ability to access this information freely.
Chris Borain, chair of the IAB SA, says, “We believe in fostering digital equality among all citizens. While Icasa is taking great strides to address the high cost of data, a basic level of free Internet access is a separate issue that requires as much attention. All South Africans, especially vulnerable groups and those without access to mobile phones, have the right to access information online, from government services, employment opportunities or online education resources.”
The IAB SA is already partnering with other media stakeholders to justify the case for free basic internet access and stimulate dialogue on the matter.