For the purpose of this study, giving was categorised in terms of cash, non-cash (goods, products or services) and time donations. HNWI givers gave mostly in the form of cash in 2018 (87%). However, more givers are giving goods and services and time compared with previous surveys.
Cash givers are giving in larger quantities. The percentage that gave more than R50 000 in 2018 increased to 22% (2015: 18%), while of the 87% of givers who gave cash in 2018, approximately two-thirds (64%) gave less than R25 000 (2015: 68%).
The share of the sample donating non-cash items continued to increase, with 81% having given in this form (2015: 78%). For half of these givers, donations were worth less than R10 000, while 15% contributed more than R50 000 worth of non-cash items.
The most common form of non-cash donation was essential items given to an NPO (63%), followed by similar items donated directly to an individual (47%). Other common types of non-cash contributions included pro bono professional services and fundraising support.
Source details: Nedbank Private Wealth Giving Report IV
