Until recently, corporate engagement in society has been viewed as a business cost, to be traded off against profitability. Increasingly, however, companies are realizing that by creating shared value, they can benefit society and boost their competitiveness at the same time. This report is a useful, practical 'how-to' guide to creating shared value.
"... the most advanced companies have begun to look at social engagement through a different lens entirely. Rather than seeing business and society in opposition, they recognize the enormous potential of business to contribute to social progress. At the same time, they understand that firms depend on healthy and well-functioning societies to thrive. Such companies seek to create 'shared value' — incorporating social issues into their core business strategies to benefit both society and their own long-term competitiveness."
- Creating SHARED VALUE: A How-to Guide for the New Corporate (R)evolution
- Available: http://www.wec.org/creating-shared-value-how-to-guide