The Competitive Advantage of Social Enterprises
Social enterprises face a number of challenges, and perhaps one of the most daunting to overcome is the stigma around the concept of a “double-bottom line,” as a company purses both profit and impact. Simply put, investors are skeptical. “I’ve certainly been in rooms where investors shut off the second your vision incorporates your mission,” Wong says. What is the competitive advantage of a founder calling their business a social enterprise?