Businesses play a critical role in societal development, however, communicating Corporate Social Investments to the public in a positive manner requires a delicate marketing balance. As companies and their stakeholders respond to global calls of corporate involvement, CSI communication must effectively demonstrate a companies commitment and follow through for social investment initiative. In the articles below, Trialogue offers unique insight into how marketing CSI can go beyond a superficial approach to effectively communicate their efforts publicly.


Kindly hosted at Volkswagen’s offices in Johannesburg, on 8 November and Sanlam’s offices in Cape Town, on 10 November

Effective communication is crucial for fostering an organisation’s positive public profile. Companies often prioritise the marketing and advertising of their products and services, but struggle to communicate their CSI work. The last Trialogue CSI forum for 2016 interrogated the appropriateness of and need to communicate CSI.

Read more: Communicating CSI - the last Trialogue CSI Forum of 2016

Trialogue recently hosted CSI corporate practitioners to its quarterly CSI Matters Forums in three cities Johannesburg, Durban and Cape Town in July to share insights and stay abreast of CSI thinking. The topic was 'Should we be telling the public about our work in CSI?', practitioners were in agreement that CSI should be communicated externally, and the discussion focused on what should be communicated and how best to do this, as well as how to manage the relationship between CSI and marketing departments.

 

Read more: Should we be telling the public about our work in CSI?

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