Trialogue CSI Positioning Matrix showing corporate social investment (CSI) types based on social and corporate benefits. The quadrants include 'Developmental CSI' (high social and corporate benefits), 'Strategic CSI' (high corporate, medium social benefits), 'Charitable grantmaking' (high social, low corporate benefits), and 'Commercial grantmaking' (low social, high corporate benefits). Axes represent social benefit (visible outputs to beneficial impact) and corporate benefit (no visible benefit to competitive benefit).
The Trialogue CSI Positioning Matrix Developmental CSI Strategic CSI Charitable grantmaking Commercial grantmaking

The Trialogue CSI Positioning Matrix

Trialogue helps companies to plot the developmental and business impacts of their CSI projects using a tool called the Trialogue CSI positioning matrix.

Developmental CSI

Developmental CSI refers to CSI that generates significant social outcomes with limited alignment to the core business.

Strategic CSI

Strategic CSI shows evidence of developmental results (outcomes or impact) and business benefits that go beyond reputation to significant improvements in engaging with business stakeholders or gaining competitive advantage.

Charitable grantmaking

Charitable grantmaking often takes the forms of once-off donations, without a focus on business value or measured developmental benefits.

Commercial grantmaking

Commercial grantmaking prioritises corporate benefit over social benefits and remains the least practised approach.