Sources on NPO income by fundraising method
% NPO respondents 2023 n=77 | 2022 n=84
Solicited proposal/ tenders
95% in 2023
92% in 2022
Unsolicited proposals directly to funders
58% in 2023
61% in 2022
Fundraising events
45% in 2023
67% in 2022
Sale of product/service
49% in 2023
37% in 2022
Digital fundraising appeals and campaigns
61% in 2023
49% in 2022
Peer-to-peer fundraising
36% in 2023
29% in 2022
Major gift solicitation
27% in 2023
38% in 2022
Face-to-face canvassing
27% in 2023
20% in 2022
Direct mail and telephone fundraising
31% in 2023
25% in 2022
Workplace giving/give as you earn
18% in 2023
21% in 2022
Other
4% in 2023
5% in 2022
Average % NPO income 2023 n=72 | 2022 n=71
Solicited proposal/ tenders
47% in 2023
48% in 2022
Unsolicited proposals directly to funders
13% in 2023
12% in 2022
Fundraising events
12% in 2023
4% in 2022
Sale of product/service
11% in 2023
9% in 2022
Digital fundraising appeals and campaigns
10% in 2023
6% in 2022
Peer-to-peer fundraising
6% in 2023
3% in 2022
Major gift solicitation
5% in 2023
7% in 2022
Face-to-face canvassing
5% in 2023
5% in 2022
Direct mail and telephone fundraising
5% in 2023
3% in 2022
Workplace giving/give as you earn
2% in 2023
1% in 2022
Other
2% in 2023
2% in 2022
