is growing in Africa 12% of the donors gave on #GivingTuesday in 2019, up to 9% from 2017.

of donors in Africa volunteer with NGOs - The highest rate in the world. Of those 82% also donate to the NGOs for which they volunteer.

OF DONORS IN AFRICA prefer to give online with a credit or debit card up from 25% in 2018. 24% prefer to give cash and 9% prefer to give via mobile money - both rates are higher than aany other region.

SOCIAL  MEDIA has a significant impact on giving, with 37% of donors saying that social media is the communication tool most likely to inspire giving and 36% saying it is also the tool most likely to inspire repeat donations.

WhatsApp has the most impact upon giving at 35%, higher than any other region. YouTube has the least impact at 2%, lower than any other region.

Non-profit Tech for Good's 2020 Global Trends in Giving Report (based upon the survey results of 13468 donors worldwide, including 234 donors in 31 African countries)

Historical barriers prevent African organisations from reaching their full potential, as resources and power in the sector continue to rest in the hands of the global North.

Growing calls to empower African-led organisations and reform the top-down international system of development and philanthropy, particularly from collaborative enterprises such as #ShifThePower, are gaining traction and will likely influence the developmental landscape in decades to come.