What does the term "creating shared value" mean? It already has an acronym, CSV, and it's in fact a powerful concept for companies to use. Ultimately, it’s a strategy for developing the future market while also strengthening economies, the marketplace, communities, and corporate coffers. But the term runs the risk of being confused with the phrase "corporate social responsibility (CSR)" or, worse, with the idea of redistributing wealth. To combat the confusion, we are launching a video to illustrate and explain the concept of CSV.
James Epstein-Reeves,The CSR Guy, www.forbes.com, JUN 4, 2012 @ 03:11 PM
What is 'Creating Shared Value'?