“Shared value is not social responsibility, philanthropy, or sustainability, but a new way for companies to achieve economic success.” Michael E. Porter and Mark Kramer, Creating Shared Value, Harvard Business Review
Shared value is a management strategy in which companies find business opportunities in social problems. Shared value focuses company leaders on maximizing the competitive value of solving social problems in new customers and markets, cost savings, talent retention, and more. (A detailed definition of shared value is available on the Shared Value Initiative website.)
Video by FSG Impact published on 27 March 2012.