As a young, black, female farmer, Thato Moagi has faced her fair share of barriers in her chosen career – the most significant being the difficulty of accessing finance, and the complete absence of generational history, and knowledge, in her networks. These barriers are typical for many young people interested in farming, but are particularly acute for black South African youth. In her view, the lack of progressive agricultural policies from government has not helped. The concept of shared value, however, presents promising possibilities. Spreading risk among players in a value chain, while leveraging mutually beneficial relationships, can help young people create sustainable farming enterprises, while building communities, and creating jobs.