● Support for environmental activities should be considered part of an integrated sustainable
development response, in which reducing poverty and protecting natural resources are considered
together. Frequently, a project that serves an environmental agenda can also have measurable social
benefits. Funders should therefore support win-win approaches, whereby projects to protect the
environment also support livelihood strategies and bring social benefits to local communities.
● When considering environmental projects, choose to support those that acknowledge the importance
of engaging the local community up front and securing its support, commitment to, and ownership
of the project.
● Environmental programmes benefit from including an educational component to ensure that communities – particularly the younger generation – understand, endorse and support conservation measures.
● Consider initiatives that integrate conservation measures into local economic development. In rural
areas particularly, funders can help to nurture an emerging biodiversity economy by supporting
microenterprises that enhance biodiversity resources.
● As with all programmes, the impact is greater when funders contribute within their sphere of
influence and understanding. Focusing on issues that can be closely linked to the values of your
business is likely to be more effective than offering support to a random cause.